Graphic Design

Summer TBW Campaign

Created promotional materials for the Beautiful Watch including posters, flyers, and social media graphics.

Year :

2024

Industry :

Event

Client :

The Beautiful Watch

Project Duration :

6 weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

TBW needed a high-end catalogue to showcase their premium watch collection with detailed specs, high quality images, and editorial layout.

Solution :

Developed the full catalogue: product photography layouts, editorial spreads, cover design, spec sheets, all with refined typography, spacing, consistency.

  • Created event pamphlets for Doha & Le Mans editions: adjusted layouts so they’re event-appropriate, included watch highlights, brand story, offers etc.

  • Designed social media graphics following the same visual identity: consistent color palette, typography, imagery; used carousel posts, stories, and images tied to product launches/events to boost engagement.

  • Ensured all materials—print and digital—looked coherent together: matching visual motifs, color tones, photo treatments, lighting style.

Challenge :

Maintaining visual uniformity across many formats (catalogue pages, pamphlets, Instagram, posters) while adapting to each medium’s limitations (size, resolution, handling of details).

  • Ensuring technical watch detail readability (small text, spec tables) without losing elegance and keeping layouts clean.

  • For events, balancing promotional messaging with informative content in a way that works in various physical contexts (pamphlet handed out, table display, etc.).


Summary :

Created a premium catalogue that elevated TBW’s product presentation and strengthened brand positioning among watch-enthusiasts and prospective clients.

  • Event pamphlets that visually resonated with the catalogue identity, reinforcing brand cohesion at public events.

  • Social media content showed improved visual consistency, likely resulting in higher engagement (reach, likes/comments/shares), especially around event-based posts and new product features.

  • Overall, the project shows how an integrated design approach—from catalogue through to social and event collateral—can amplify a brand’s impact.

Graphic Design

Summer TBW Campaign

Created promotional materials for the Beautiful Watch including posters, flyers, and social media graphics.

Year :

2024

Industry :

Event

Client :

The Beautiful Watch

Project Duration :

6 weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

TBW needed a high-end catalogue to showcase their premium watch collection with detailed specs, high quality images, and editorial layout.

Solution :

Developed the full catalogue: product photography layouts, editorial spreads, cover design, spec sheets, all with refined typography, spacing, consistency.

  • Created event pamphlets for Doha & Le Mans editions: adjusted layouts so they’re event-appropriate, included watch highlights, brand story, offers etc.

  • Designed social media graphics following the same visual identity: consistent color palette, typography, imagery; used carousel posts, stories, and images tied to product launches/events to boost engagement.

  • Ensured all materials—print and digital—looked coherent together: matching visual motifs, color tones, photo treatments, lighting style.

Challenge :

Maintaining visual uniformity across many formats (catalogue pages, pamphlets, Instagram, posters) while adapting to each medium’s limitations (size, resolution, handling of details).

  • Ensuring technical watch detail readability (small text, spec tables) without losing elegance and keeping layouts clean.

  • For events, balancing promotional messaging with informative content in a way that works in various physical contexts (pamphlet handed out, table display, etc.).


Summary :

Created a premium catalogue that elevated TBW’s product presentation and strengthened brand positioning among watch-enthusiasts and prospective clients.

  • Event pamphlets that visually resonated with the catalogue identity, reinforcing brand cohesion at public events.

  • Social media content showed improved visual consistency, likely resulting in higher engagement (reach, likes/comments/shares), especially around event-based posts and new product features.

  • Overall, the project shows how an integrated design approach—from catalogue through to social and event collateral—can amplify a brand’s impact.

Graphic Design

Summer TBW Campaign

Created promotional materials for the Beautiful Watch including posters, flyers, and social media graphics.

Year :

2024

Industry :

Event

Client :

The Beautiful Watch

Project Duration :

6 weeks

Featured Project Cover Image
Featured Project Cover Image
Featured Project Cover Image

Problem :

TBW needed a high-end catalogue to showcase their premium watch collection with detailed specs, high quality images, and editorial layout.

Solution :

Developed the full catalogue: product photography layouts, editorial spreads, cover design, spec sheets, all with refined typography, spacing, consistency.

  • Created event pamphlets for Doha & Le Mans editions: adjusted layouts so they’re event-appropriate, included watch highlights, brand story, offers etc.

  • Designed social media graphics following the same visual identity: consistent color palette, typography, imagery; used carousel posts, stories, and images tied to product launches/events to boost engagement.

  • Ensured all materials—print and digital—looked coherent together: matching visual motifs, color tones, photo treatments, lighting style.

Challenge :

Maintaining visual uniformity across many formats (catalogue pages, pamphlets, Instagram, posters) while adapting to each medium’s limitations (size, resolution, handling of details).

  • Ensuring technical watch detail readability (small text, spec tables) without losing elegance and keeping layouts clean.

  • For events, balancing promotional messaging with informative content in a way that works in various physical contexts (pamphlet handed out, table display, etc.).


Summary :

Created a premium catalogue that elevated TBW’s product presentation and strengthened brand positioning among watch-enthusiasts and prospective clients.

  • Event pamphlets that visually resonated with the catalogue identity, reinforcing brand cohesion at public events.

  • Social media content showed improved visual consistency, likely resulting in higher engagement (reach, likes/comments/shares), especially around event-based posts and new product features.

  • Overall, the project shows how an integrated design approach—from catalogue through to social and event collateral—can amplify a brand’s impact.