Graphic Design
Summer TBW Campaign
Created promotional materials for the Beautiful Watch including posters, flyers, and social media graphics.
Year :
2024
Industry :
Event
Client :
The Beautiful Watch
Project Duration :
6 weeks



Problem :
TBW needed a high-end catalogue to showcase their premium watch collection with detailed specs, high quality images, and editorial layout.



Solution :
Developed the full catalogue: product photography layouts, editorial spreads, cover design, spec sheets, all with refined typography, spacing, consistency.
Created event pamphlets for Doha & Le Mans editions: adjusted layouts so they’re event-appropriate, included watch highlights, brand story, offers etc.
Designed social media graphics following the same visual identity: consistent color palette, typography, imagery; used carousel posts, stories, and images tied to product launches/events to boost engagement.
Ensured all materials—print and digital—looked coherent together: matching visual motifs, color tones, photo treatments, lighting style.






Challenge :
Maintaining visual uniformity across many formats (catalogue pages, pamphlets, Instagram, posters) while adapting to each medium’s limitations (size, resolution, handling of details).
Ensuring technical watch detail readability (small text, spec tables) without losing elegance and keeping layouts clean.
For events, balancing promotional messaging with informative content in a way that works in various physical contexts (pamphlet handed out, table display, etc.).
Summary :
Created a premium catalogue that elevated TBW’s product presentation and strengthened brand positioning among watch-enthusiasts and prospective clients.
Event pamphlets that visually resonated with the catalogue identity, reinforcing brand cohesion at public events.
Social media content showed improved visual consistency, likely resulting in higher engagement (reach, likes/comments/shares), especially around event-based posts and new product features.
Overall, the project shows how an integrated design approach—from catalogue through to social and event collateral—can amplify a brand’s impact.






More Projects
Graphic Design
Summer TBW Campaign
Created promotional materials for the Beautiful Watch including posters, flyers, and social media graphics.
Year :
2024
Industry :
Event
Client :
The Beautiful Watch
Project Duration :
6 weeks



Problem :
TBW needed a high-end catalogue to showcase their premium watch collection with detailed specs, high quality images, and editorial layout.



Solution :
Developed the full catalogue: product photography layouts, editorial spreads, cover design, spec sheets, all with refined typography, spacing, consistency.
Created event pamphlets for Doha & Le Mans editions: adjusted layouts so they’re event-appropriate, included watch highlights, brand story, offers etc.
Designed social media graphics following the same visual identity: consistent color palette, typography, imagery; used carousel posts, stories, and images tied to product launches/events to boost engagement.
Ensured all materials—print and digital—looked coherent together: matching visual motifs, color tones, photo treatments, lighting style.






Challenge :
Maintaining visual uniformity across many formats (catalogue pages, pamphlets, Instagram, posters) while adapting to each medium’s limitations (size, resolution, handling of details).
Ensuring technical watch detail readability (small text, spec tables) without losing elegance and keeping layouts clean.
For events, balancing promotional messaging with informative content in a way that works in various physical contexts (pamphlet handed out, table display, etc.).
Summary :
Created a premium catalogue that elevated TBW’s product presentation and strengthened brand positioning among watch-enthusiasts and prospective clients.
Event pamphlets that visually resonated with the catalogue identity, reinforcing brand cohesion at public events.
Social media content showed improved visual consistency, likely resulting in higher engagement (reach, likes/comments/shares), especially around event-based posts and new product features.
Overall, the project shows how an integrated design approach—from catalogue through to social and event collateral—can amplify a brand’s impact.






More Projects
Graphic Design
Summer TBW Campaign
Created promotional materials for the Beautiful Watch including posters, flyers, and social media graphics.
Year :
2024
Industry :
Event
Client :
The Beautiful Watch
Project Duration :
6 weeks



Problem :
TBW needed a high-end catalogue to showcase their premium watch collection with detailed specs, high quality images, and editorial layout.



Solution :
Developed the full catalogue: product photography layouts, editorial spreads, cover design, spec sheets, all with refined typography, spacing, consistency.
Created event pamphlets for Doha & Le Mans editions: adjusted layouts so they’re event-appropriate, included watch highlights, brand story, offers etc.
Designed social media graphics following the same visual identity: consistent color palette, typography, imagery; used carousel posts, stories, and images tied to product launches/events to boost engagement.
Ensured all materials—print and digital—looked coherent together: matching visual motifs, color tones, photo treatments, lighting style.






Challenge :
Maintaining visual uniformity across many formats (catalogue pages, pamphlets, Instagram, posters) while adapting to each medium’s limitations (size, resolution, handling of details).
Ensuring technical watch detail readability (small text, spec tables) without losing elegance and keeping layouts clean.
For events, balancing promotional messaging with informative content in a way that works in various physical contexts (pamphlet handed out, table display, etc.).
Summary :
Created a premium catalogue that elevated TBW’s product presentation and strengthened brand positioning among watch-enthusiasts and prospective clients.
Event pamphlets that visually resonated with the catalogue identity, reinforcing brand cohesion at public events.
Social media content showed improved visual consistency, likely resulting in higher engagement (reach, likes/comments/shares), especially around event-based posts and new product features.
Overall, the project shows how an integrated design approach—from catalogue through to social and event collateral—can amplify a brand’s impact.





